About
# ABOUT US
Our Story
Push India, Rise Stronger Unite. Endure. Transform Through Every Push-Up.
Our Story
Push India, Rise Stronger Unite. Endure. Transform Through Every Push-Up.
Shri Rajendra Somani served as Managing Director of Oricon Enterprise Limited & was one of the founder promoters of the group –Parijat Enterprise.
He guided the group & its various companies through four decades of diversification and growth to emerge as pioneers in the Industry. He built an empire through businesses in packaging & real estate.
His contribution to the packaging Industry was unparalleled. Innovation was the name of the game for him. He was the recipient of many national & International awards, like the IndiaStar & WorldStar awards. He was a great philanthropist and was attached to many social & educational organizations & trusts.
He was a visionary whose thoughts & ideas were always ahead of its time. He believed in never falling any student as it would stunt a child’s confidence & morale.
Hence in one of the schools run by the family, he implemented a rule of never falling any student, an example later practiced by many other schools.
A true karmayogi, he lived an illustrious life leaving an Indelible impression upon our hearts & minds. He shall always be remembered as an epitome of progressiveness, benevolence, ethics & compassion.
The event is held solely in his memory to unite the nation through sports & wellness.
He guided the group & its various companies through four decades of diversification and growth to emerge as pioneers in the Industry. He built an empire through businesses in packaging & real estate.
His contribution to the packaging Industry was unparalleled. Innovation was the name of the game for him. He was the recipient of many national & International awards, like the IndiaStar & WorldStar awards. He was a great philanthropist and was attached to many social & educational organizations & trusts.
He was a visionary whose thoughts & ideas were always ahead of its time. He believed in never falling any student as it would stunt a child’s confidence & morale.
Hence in one of the schools run by the family, he implemented a rule of never falling any student, an example later practiced by many other schools.
A true karmayogi, he lived an illustrious life leaving an Indelible impression upon our hearts & minds. He shall always be remembered as an epitome of progressiveness, benevolence, ethics & compassion.
The event is held solely in his memory to unite the nation through sports & wellness.
Shri Rajendra Somani served as Managing Director of Oricon Enterprise Limited & was one of the founder promoters of the group –Parijat Enterprise.
# ABOUT US
Push India, Rise Stronger Unite. Endure. Transform Through Every Push-Up.
The Push India Push-Up Challenge is a one-of-its-kind national fitness movement inspiring Indians to rise above limits, one push-up at a time. Designed to redefine strength, stamina, and self-belief, shared pursuit of better health and vitality.
In the end, it’s not the years in your life that counts. It’s the life in your years that makes it memorable
Our mission
Continuous counselling is provided to participants to promote fitness in rural and urban India, uphold Indian cultural and civilizational values, prevent drug abuse and the ill-effects of alcohol, support the girl child and her education, encourage women empowerment, strengthen family values, and foster mental peace, happiness, and spiritual guidance.
Our vision
Pushing India towards achieving physical, emotional, mental fitness thereby improving lifestyle and health of every Indian. Inspired by the spirit of a true karmayogi, we strive to create a lasting impact through integrity, service, and responsibility, while uniting people and strengthening the nation through sports, wellness, and collective well-being.
Our value
Our values are rooted in innovation, progress, and visionary thinking ahead of its time. We believe education should nurture confidence and morale, ensuring no child feels discouraged or left behind. Ethics, compassion, and benevolence form the foundation of everything we do, guiding our commitment to giving back to society through educational initiatives.
Adarsh Somani - Founder
A visionary leader, philanthropist, & fitness enthusiast, Mr. Adarsh Somani has dedicated his life to building a healthier, fitter India.
His expertise in marketing has propelled the success of the Smyle brand, with the herbal Mouth Ulcer Gel becoming a global sensation.
Managing Director of Oricon Enterprises Ltd., his journey reflects determination, innovation, & became a global success, while his entrepreneurial drive led to the founding of Bigflex LifesciencePvt. Ltd.
He is a philanthropist at heart, actively involved in charitable trusts and dedicated to uplifting communities and supporting educational institutions. His unwavering dedication to making a positive impact is truly commendable.In memory of his father, Late Shri Rajendra Somani, he launched Push India Push, a movement uniting people through fitness and sports.
The Push-Up Challenge stands as a symbol of his vision for a Swasth Bharat.
– ADARSH SOMANI
MD – Oricon Enterprises
# OUR TEAM
Meet Our Team
Our team is a collective of passionate fitness enthusiasts and visionaries. Together, we’re here to inspire, empower, and lead the nation towards a stronger, fitter future.
# OUR TEAM
Push India,
Rise Stronger Unite.
The Push India Push-Up Challenge is a first-of-its-kind national movement dedicated to elevating the fitness standards of Indian men and women. It’s more than just an exercise—it’s a call to action to restore health, build strength, and enhance endurance across the nation. This initiative aims to unite people from all walks of life through the spirit of sports, fitness, and wellness, inspiring everyone to push beyond their limits and embrace a healthier, more powerful version of themselves.